Firstly, professional photography can significantly enhance the appeal of a property and
increase the likelihood of a successful sale. According to a study by Redfin, homes that were professionally photographed sold for an average of $3,400 to $11,200 more than homes photographed with low-quality images. Another study by the National Association of Realtors found that 92% of home buyers used the internet to search for homes, and the quality of listing photos was the most important feature when selecting a property to view.
Furthermore, professional photography can capture the essence of a home and highlight its unique features, making it stand out among the competition. This is especially important in a highly competitive market where homes are selling quickly and buyers have limited time to make a decision.
In addition to photography, other forms of media, such as video, aerial photos, floor plans, and 360-degree tours, can also enhance the appeal of a property and increase the likelihood of a successful sale. For example, video tours can give potential buyers a more immersive experience of the property, while aerial photos can provide a bird's eye view of the surrounding area. Floor plans can help buyers visualize the layout of the home and determine if it meets their needs, while 360-degree tours can provide a more interactive experience and give buyers a better sense of the flow of the home.
While regular photos may be adequate enough for some listings, investing in professional photography and other forms of media can make a significant difference in the success of a sale. Realtors who understand the importance of high-quality visuals will continue to utilize professional photographers in 2023 and beyond to ensure their listings stand out and appeal to potential buyers.